Effective communication with commodity’s on the shelf is not a sinecure. Add the small surface of the adhesive label and the solid German core of the brand Kühne. The result is a stiff challenge for the designer. Yet, the people of Brum know where Abraham gets its mustard. Through a businesslike, fooddirected and think along approach, the jars of Kühne appear atmospheric, recognizable and in a ‘Dutch’ way in the supermarket.
BolletjeCoveltCreme de la CreamDe BioderijDubroFive 4UFriesland foods cheeseKuhneLa Bio IdeaLandanaMarhabaMascotteNed GoldOldtimersQueensRoyal AgioSecond LifeSmilde Bakery
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