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So how do you create a great design?

Packaging has to meet three requirements:

  1. It must attract attention
  2. It must clearly communicate what needs to be told.
  3. It must ensure you are remembered.

1. Attracting attention

Attracting attention is easy, just go nuts. But the trick is to be eye-catching in the right way. Evoking an appropriate emotion. Each situation requires a different balance of trust and disruption. Sometimes you can only take tiny evolutionary steps, other times you can radically shake things up. But change can’t be random, it has to point in the right direction. That direction is determined by thoroughly analysing what distinguishes the content and the brand. Which is also connected to the second requirement:

Get in touch

Is your brand ready for an impactful product restyling? Or would you prefer to simply discuss your ideas with us? Pieter and Tessa would love to help! Feel free to contact us.